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In this knowledge article, we will discover how to create metrics and use those metrics to track our Key Performance Indicators (KPI). Our example will be customer acquisition cost (CAC) over customer lifetime value (LTV). Step 1: Navigate to the metrics tab. Step 2: Click ‘New Metric’.
Step 3: Establish the criteria for a CAC metric.
Note that the variables found in figure 1.0 are drivers!
Customer acquisition cost is, by definition, the cost of acquiring a new customer. That means we will have to add the marketing and sales costs (including promotions and salary data) then divide that by the number of new customers per month.
  • Ensure that you are using proper mathematical function when creating custom formulas!
Step 4: Click ‘Save Changes’ ✅ You will find the metric reflected in the previous interface. Step 5: Click ‘New Metric’ again.
Step 6: Establish the criteria for a LTV metric. To demonstrate the flexibility of Pluvo’s custom formulas, we have assigned only a dollar amount. Note that the unit of measure has changed from number to currency. Step 7: Click ‘Save Changes’ ✅ This second metric will now appear in the metrics tab. Our task, now, is to input both of those metrics into a custom formula which will calculate the CAC/LTV cost. Let’s do that now. Inputting custom metrics is as simple as inputting the (#) key, and searching for the metric by typing. Step 8: Input both CAC and LTV into a new metric custom formula. Step 9: Click ‘Save Changes’.
Success! In only a few steps you have created a brand new CAC over LTV metric.
This metric can now be used in reports and can be pinned to your dashboards.